About the Author

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Sascha L. Schmidt is a Professor of Sports and Management at the WHU--Otto Beisheim School of Management in Dusseldorf, Germany, as well as Director of the Center for Sports and Management and Chairholder of the Chair for Sports and Management at WHU. He is Lecturer at the Massachusetts Institute of Technology (MIT) Sports Entrepreneurship Bootcamp and Member of the Digital Initiative at Harvard Business School. His research and writings focus on growth and diversification strategies as well as future preparedness in professional sports.