You are here
Back to topDecision Making Styles of Adolescent Consumers the Consumer Socialization Perspective (Paperback)
Email or call for price.
Description
India is experiencing an unparalleled increase in consumption. After deregulation in the early 1990s, the economy has undergone a significant transformation.
There is a substantial increase in discretionary money. In the past several years, Indians' spending and saving patterns have seen a remarkable upheaval.
McKinsey Global Institute research indicates that within a generation, the country would be dominated by upwardly mobile middle-class households that purchase luxury automobiles and designer clothing. In twenty years, the nation will surpass Germany as the fifth-largest consumer market in the globe. Since 1985, the proportion of the impoverished who earn less than Rs.90,000 per year has decreased from 93% to 54% of the population. 103 million individuals were lifted out of abject poverty.